A Culture of Lies & The Real Fake News

No, Lyin’ Donald, you did not create the term ‘Fake News’.  Your first use is below, while fake news have been a part of politics virtually forever.

According to Politifact, Obama was telling all or most of the truth 50% of the time as of this post date.  That’s disappointing.  But compare that to only one out of six Trump claims being true or mostly true.   That means that five out of six times Trump is fully or partly lying.

The explosion of lies has mostly happened on the Right over the past few decades.  It’s become a standard part of the Republican toolkit.  See Swiftboating and Truthiness.

The next step in institutionalized lying is to attack those who job it is to report the truth objectively, regardless that their reporting is supported by published data and verified sources.  Calling legitimate media fake is a classic doublethink switch and bait marketing tactic.  It’s perfect cover to move the attention away from the real fake news, your own lies.

But there is a limit. When you’re mostly lying, anything you say won’t be trusted.  People tune you out.  Not only do they not believe your lies, they also ignore the rare 15% of the time when you actually do speak the truth.

Ultimately a culture of lies is ineffective and unsustainable.  There is no bridge to reach those who think for themselves, aka #TheResistance.  Once you’ve maximized your base, which Trump did on Election Day, you’re not going to be able to expand it.  You’ll have to expend ever greater effort to publish your fake news and maintain a false reality that’s constantly clashing with what’s really happening.




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