Corporate Merger to Help Build FREEDWork

Marc Freedman, founder of FREEDAmerica, merges his CMO consulting business with Kuware, an Austin digital marketing agency. The transaction will help kickstart FREEDWork with content and marketing outreach. The press release follows.

Kuware acquires Dallas-based Power CMO to deliver local strategic, tactical, and LinkedIn marketing for lead and revenue generation.

AUSTIN, TX January 18, 2019 – Kuware, an Austin, TX ROI-focused digital marketing agency with over 30 employees, announced its acquisition of Power CMO in Dallas. Kuware expands its fractional CMO (Chief Marketing Officer) and digital marketing and LinkedIn services to Dallas-Fort Worth (DFW) with the transaction. DFW is Kuware’s first U.S. location with a direct presence outside Austin. The Dallas metropolitan economy is the fourth largest in the United States and 11th largest in the world.

Power CMO was founded by Marc Freedman and had seven employees and contractors. Marc Freedman joins Kuware to manage North Texas business, as well as serve on the fractional CMO team. Kuware fractional CMOs provide strategy and implementation leadership to clients across many corporate industries and sizes.

Marc has a long history with DFW startups. In 2001 he started and later sold RazorPop, a digital media developer. He then started The DallasBlue Business Network to serve the startup ecosystem. DallasBlue organized events for entrepreneurs and investors for over 10 years. Marc has served as CMO, mentored, and invested in numerous startups. He was Managing Director at Bay Area Entrepreneur Investments.

Kuware CEO Avi Kumar said “Our continued success has enabled us to grow our national footprint. We are pleased to bring on board Power CMO clients and staff. Marc Freedman bring a deep background with startups and funding. He is a visionary marketer and acclaimed digital marketing and LinkedIn expert with over 30 years experience.”

Power CMO CEO Marc Freedman added “Today’s marketing landscape continues to evolve online and be driven by technology. I’m excited to bring clients both old and new to Kuware, which shares this vision. Power CMO provided world-class client customer-focused strategic marketing consulting. With Kuware we can now extend those standards to tactical marketing programs. Their team of technologists and marketers enables seamless and integrated marketing service delivery for all of Dallas-Fort Worth and beyond.”


Kuware CMO and marketing programs are an ideal fit for all stages of startup development. Kuware delivers world class services at a reasonable and scalable cost with no long-term commitment.

Pre-funding: Your Kuware CMO works with you to research and contact investors; develop your business plan and presentation, market sizing, customer and sales projections; and product and launch planning.

Pre-launch: Your Kuware CMO starts building your brand, lead generation, marketing and sales funnel, and marketing automation capabilities.

Post-launch: Your Kuware CMO is your customer advocate, critical for success in today’s B2B and B2C customer-driven markets. Kuware helps you stay focused on your MVP, convert visitors and users to paying customers, and reach and organize customers and partner advocates.

Series A funding: Your Kuware CMO is ready when you are to invest in sales acceleration. Kuware guarantees ROI-focused results. The Kuware execution team can provide a full spectrum of branding, web, and digital marketing programs.


Kuware is a full-service digital marketing agency with a commitment to ROI and clients across the world. The company was founded in 2008 in Austin, TX by CEO Avi Kumar. Kuware has grown to over 30 employees in Austin, Dallas, and India.

Kuware manages marketing from strategy to implementation with a specialty in digital marketing. Marketing solutions encompass a wide range of markets and client sizes from startups to Fortune 500 companies. Kuware’s programs include branding, advertising, web site development, ecommerce, content development, SEO, paid search, LinkedIn, social media, and marketing automation.

Kuware features a team of fractional CMOs (Chief Marketing Officers) with digital expertise. Own a small company or have no full-time CMO? Kuware fractional CMOs deliver ROI-focused strategic planning and direct execution at an affordable rate. Manage a larger company? Kuware fractional CMOs act as a CDO (Chief Digital Officer) or augment your CMO for key business projects.


Avi Kumar, CEO

  • (512) 364-0165
  • 205 Wild Basin Rd Bldg 3 Ste 105, Austin, TX 78746

Marc Freedman, Dallas CMO

  • (972) 200-3490

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