Marc Freedman

Corporate Merger to Help Build FREEDWork

Marc Freedman, founder of FREEDAmerica, merges his CMO consulting business with Kuware, an Austin digital marketing agency. The transaction will help kickstart FREEDWork with content and marketing outreach. The press release follows.

Kuware acquires Dallas-based Power CMO to deliver local strategic, tactical, and LinkedIn marketing for lead and revenue generation.

AUSTIN, TX January 18, 2019 – Kuware, an Austin, TX ROI-focused digital marketing agency with over 30 employees, announced its acquisition of Power CMO in Dallas. Kuware expands its fractional CMO (Chief Marketing Officer) and digital marketing and LinkedIn services to Dallas-Fort Worth (DFW) with the transaction. DFW is Kuware’s first U.S. location with a direct presence outside Austin. The Dallas metropolitan economy is the fourth largest in the United States and 11th largest in the world.

Power CMO was founded by Marc Freedman and had seven employees and contractors. Marc Freedman joins Kuware to manage North Texas business, as well as serve on the fractional CMO team. Kuware fractional CMOs provide strategy and implementation leadership to clients across many corporate industries and sizes.

Marc has a long history with DFW startups. In 2001 he started and later sold RazorPop, a digital media developer. He then started The DallasBlue Business Network to serve the startup ecosystem. DallasBlue organized events for entrepreneurs and investors for over 10 years. Marc has served as CMO, mentored, and invested in numerous startups. He was Managing Director at Bay Area Entrepreneur Investments.

Kuware CEO Avi Kumar said “Our continued success has enabled us to grow our national footprint. We are pleased to bring on board Power CMO clients and staff. Marc Freedman bring a deep background with startups and funding. He is a visionary marketer and acclaimed digital marketing and LinkedIn expert with over 30 years experience.”

Power CMO CEO Marc Freedman added “Today’s marketing landscape continues to evolve online and be driven by technology. I’m excited to bring clients both old and new to Kuware, which shares this vision. Power CMO provided world-class client customer-focused strategic marketing consulting. With Kuware we can now extend those standards to tactical marketing programs. Their team of technologists and marketers enables seamless and integrated marketing service delivery for all of Dallas-Fort Worth and beyond.”

KUWARE SERVICES FOR STARTUPS

Kuware CMO and marketing programs are an ideal fit for all stages of startup development. Kuware delivers world class services at a reasonable and scalable cost with no long-term commitment.

Pre-funding: Your Kuware CMO works with you to research and contact investors; develop your business plan and presentation, market sizing, customer and sales projections; and product and launch planning.

Pre-launch: Your Kuware CMO starts building your brand, lead generation, marketing and sales funnel, and marketing automation capabilities.

Post-launch: Your Kuware CMO is your customer advocate, critical for success in today’s B2B and B2C customer-driven markets. Kuware helps you stay focused on your MVP, convert visitors and users to paying customers, and reach and organize customers and partner advocates.

Series A funding: Your Kuware CMO is ready when you are to invest in sales acceleration. Kuware guarantees ROI-focused results. The Kuware execution team can provide a full spectrum of branding, web, and digital marketing programs.

ABOUT KUWARE

Kuware is a full-service digital marketing agency with a commitment to ROI and clients across the world. The company was founded in 2008 in Austin, TX by CEO Avi Kumar. Kuware has grown to over 30 employees in Austin, Dallas, and India.

Kuware manages marketing from strategy to implementation with a specialty in digital marketing. Marketing solutions encompass a wide range of markets and client sizes from startups to Fortune 500 companies. Kuware’s programs include branding, advertising, web site development, ecommerce, content development, SEO, paid search, LinkedIn, social media, and marketing automation.

Kuware features a team of fractional CMOs (Chief Marketing Officers) with digital expertise. Own a small company or have no full-time CMO? Kuware fractional CMOs deliver ROI-focused strategic planning and direct execution at an affordable rate. Manage a larger company? Kuware fractional CMOs act as a CDO (Chief Digital Officer) or augment your CMO for key business projects.

MEDIA CONTACTS

Avi Kumar, CEO

  • (512) 364-0165
  • avi@kuware.com
  • 205 Wild Basin Rd Bldg 3 Ste 105, Austin, TX 78746

Marc Freedman, Dallas CMO

  • (972) 200-3490
  • marc@kuware.com

http://frd1.us/KuMerger

Posted by Marc Freedman in Business, Marc Freedman, 0 comments

The Abyss Widens

Post-modern civilization is threatened.

In the absence of global wars  the inevitable ups and down of civilization are economic.  And the the rich have been more than ready to play.  Unrestrained capitalism has corrupted the political system and created an abyss between the haves and have-nots in both Europe and the US.  The oligarchs of wealth have choreographed the rise of emotion over logic during the past 20 years, which has come to fruition with regressive authoritarian populism.  The ruling class – the haves – have expanded the abyss by changing the rules of the game.  They trump conflicts that don’t exist, ignore facts and science, and sell an alternate reality.  A billionaire was voted in the White House against the clear self-interest of his voters – the have-nots.

The good news is that progress is rarely linear.  The current Hot Tub Time Machine return to 1950s cannot be permanent. Political complacency on the left has been replaced by a new engagement. The pendulum will swing back, though the cost may be great.  Rationality will return victorious, but only after a painful lesson in humility.

One cost that’s not fully collected yet is the damage to traditional liberalism.

The continued protest on college campuses over nationalist and ultra-conservative speakers is one example.  The tumult on campus has been troubling. But it’s not just a few people or one school.  It’s easy to denigrate students and call them pampered babies.  There is something significant that is not being heard.

Ulrich Baer writes in the NY Times that the campus change is generational in What ‘Snowflakes’ Get Right About Free Speech.

During the 1980s and ’90s, a shift occurred in American culture; personal experience and testimony, especially of suffering and oppression, began to challenge the primacy of argument. Freedom of expression became a flash point in this shift. Then as now, both liberals and conservatives were wary of the privileging of personal experience, with its powerful emotional impact, over reason and argument, which some fear will bring an end to civilization, or at least to freedom of speech. …

The recent student demonstrations at Auburn — as well as protests on other campuses against Charles Murray, Milo Yiannopoulos and others — should be understood as an attempt to ensure the conditions of free speech for a greater group of people, rather than censorship. Liberal free-speech advocates rush to point out that the views of these individuals must be heard first to be rejected. But this is not the case. Universities invite speakers not chiefly to present otherwise unavailable discoveries, but to present to the public views they have presented elsewhere. When those views invalidate the humanity of some people, they restrict speech as a public good.

The pure free speech argument is a longtime liberal plank.  It has a lot of merit.  But there is a bigger picture in which to view these campus protests.   The controversial speakers are yet another example of false equivalencies.  In civilized society freedom of speech is a public good.  But we’re no longer in that idealized world when reality itself is under assault.

The campus protests illustrate the corrosive effect of the oligarchic programs on not just their followers but also the liberals on the other side.  When formerly common facts are denied, the middle ground for agreement vanishes (thus the Republican party asymmetrically becomes a party of No, not governance).  First principles are not always accurate.   Nuance becomes increasingly important and as we’ve seen with campus protest, it’s … HARD.  If it’s challenging for people committed to self-reflection, what hope is there for those in the Time Machine who don’t question Fox News? The gulf between the haves and have-nots can exponentially increase.

The pendulum will swing back.  But how far can it go when the abyss continues to widen?

Posted by Marc Freedman in Articles, Commentary, Marc Freedman, Philosophy, Republicans, 0 comments

Whose World Do You Want To Live In?

I want to tell you a story. You’ve been hearing it for the past two years.  It’s about darkness, fear, and despair.   The world is collapsing.  Our borders let in murderers and rapists.  Muslims are killing the Americans left alive.  Women, minorities, and non-Christians get preferred treatment over white men.  Billionaires and corporations should be treated as gods.  Science is for sissies.  Our national intelligence and military are not respected.  Freedom is for the chosen few.

It’s the 1950s Happy Days … or the 1930s Weimar … or 1900 BC.

That’s Trump’s story.  That’s what he wants to make great again.

I want to tell you another story, an alternate set of facts, if you please.

Once upon a time America was respected across the world. People everywhere admired the country for its rule of law, focus on the future, dynamism, individual rights, vigorous media, practicality, and openness to difference.

Government wasn’t perfect.  It allowed billionaires and corporations to corrupt institutions, cheat on their taxes,  pollute our air, water, and food, and keep most of the money at expense of everyone else.

But on the whole government was good when it could stand up for the people.  It protected the weak, provided basic health care for all, and supported the young, disabled, and elderly.  It forced everyone to respect other people’s rights and let them be who they want to be in peace. It strove to have FEWER Flint Michigan disasters, not more.

It was a time when conservative stewardship meant protecting this land not just for us, but for our children, and our children’s children … not for ever more corporate exploitation and profits.

It was a time when science,  logic, and open and transparent inquiry were respected and treasured, for they formed the basis of a good share of everyday life, from America’s military might to popular media to amazing advances in health and agriculture to the latest electronics, phones, Internet, and technology.

Despite occasional myopic, meddlesome, and, er, Trumped up wars, the U.S. exuded optimism and kept moving forward and upward.  The nation was a shining beacon across the planet for freedom and progress.

Life was good.  Many were happy.  All the women were strong, the men good looking, and the children above average.  And not just the white folks.  Too bad the kids weren’t as excellent at school as other first world countries and were taught the world revolved around them.  But they typically grew up to be fine citizens and weren’t sheep.  And we still managed to out-innovate everyone else.

This time was 2016.

So, forget the rhetoric and politics.  Ask yourself one question.  OK, just a few actually.

What time do you want to live in?

What world do you want to live in?

What will you do to make your world a reality?

Be FREED. Not Trumped.

Posted by Marc Freedman in About, Articles, Commentary, Inspiration, Marc Freedman, Philosophy, Politics, Resistance, Society, 0 comments

Make America Great Again … Again

The past 50 years have seen more innovation than the rest of the entire 200,000 million year history of modern man.  The tidal wave of change has finally caught up to society.

The world is in flux. Media has exploded. The election of a TV celebrity to President shows the power today of mass media and the Internet to catapult neophytes to stardom and insulate people in their own tribes.

Capitalism has run amok. The rich have continued a multi-decade march to reshape society in their image and own the government. They’ve destroyed liberalism and unions, which have given a voice to the common man.   They’ve destroyed the checks and balances of American civilization that enabled a thriving middle class.  As a result income inequality has robbed an entire generation of the promise of a better future.  The ultimate expression has arrived today with a billionaire in the White House who lives in a different reality of alternative facts and has brought his fellow billionaires to play and dismantle the government.

Many despair. Some withdraw. Others fight. A few cling to the old activism.

There is another choice. A new model for a new time.

We can make American great again … again.   Here is how.

  • Use the power of the Internet to connect and grow.
  • Conquer a weak brand with a stronger brand.
  • Embrace the madness with absurdity and humor.
  • Turn to the light and the love.
  • Revel in facts and logic.
  • Think for yourself.
  • Join a growing resistance of millions.
  • Take back power for yourself, your community, and your country!

Get FREED.  Not Trumped.

Posted by Marc Freedman in About, Articles, Commentary, FREED Brand, Inspiration, Marc Freedman, Philosophy, Politics, Resistance

Never Again

By Marc Freedman

The Jews know a few things about being FREED.

I’m Jewish. We have a special sensitivity to oppression that’s virtually imprinted on us at a genetic level. We are all immigrants. Trump said ‘Never again‘ at the Holocaust Remembrance Day.  But in his Orwellian doublethink pay attention to his actual actions.

He has already started to come for the Muslims.  The Mexicans are queued up next.  And then who?

“First they came for the Socialists, and I did not speak out—
Because I was not a Socialist.

Then they came for the Trade Unionists, and I did not speak out—
Because I was not a Trade Unionist.

Then they came for the Jews, and I did not speak out—
Because I was not a Jew.

Then they came for me—and there was no one left to speak for me.”

Pastor Martin Niemöller

A culture of fear, hate, and incompetence is institutionalized in Trump’s presidency. If you waited, what more do you need see?  He’s created and staffed  a Ministry of Truth that refuses science and creates its own alternative facts.  He isn’t satisfied with taking the US back to the fantasy of white Christian 1950s.  He is retreating further to the dark 1930s where the response to economic inequality was the charisma of a strongman who rode fear and mob rule to racial annihilation.

This is not politics as usual.  These are not regular Republicans.  It’s evil, whether it’s a cult of narcissism, the tyranny of the Christian majority, the nihilsm of libertarians, or the next step toward totalitarianism.  It must be stopped.  In all ways.  Now.  It is time.

I care because as a rational human being (and an engineer) I believe and live in the world of logic.  That’s my reality.  That’s what allows me to type on a computer, use email, and send this over the Internet.  A lie, broadcast and repeated hundred fold, is still a lie. It cannot be allowed to flourish, cower listeners through repetition, build power, acquire legitimacy, and flood our coastlines through neglect.  Yet that’s exactly how dictators work.  How he works.  And it’s succeeded.

I care because the suppression of facts, the cult of personality, and the demonization of dissent is plainly wrong.  I care because a narcissist who acts like a spoiled brat and pouts and attacks when he can’t be number one – when he should be running the country – should not hold any public office, must less the nuclear launch codes.  I care because a racist misogynist xenophobe does not deserve respect and is not a role model for our children.  I care because all the above cannot be the legacy we pass on to our children’s children.  I care because this cannot be the new normal or we have truly started down that dangerous slippery slope.

I care because I’m Jewish and we have seen this before. They have come for us.  We know how this can end if we wait too long and don’t stand up to authoritarians.

I care because we have vowed Never again.  In the real world.  Not Trump fantasy land.

 

https://frd1.us/FAnever

Posted by Marc Freedman in About, Articles, Commentary, Donald Trump, History, Inspiration, Marc Freedman, Republicans, Resistance, Society, 0 comments