Business

FREEDAmerica Announces FREEDWork Newsletter

FREEDWork.com: Business is Stronger Together

FREEDWork: Home | Subscribe, Tips & Articles


FREEDWork launched its business newsletter today @ FREEDTip.com where web visitors can subscribe and read past articles. The publication shares FREEDWork news and valuable tips to help businesses, professionals, and entrepreneurs succeed.  Topics include management, marketing, networking, funding, LinkedIn, and Twitter.

Publisher

FREEDAmerica founder Marc Freedman serves as publisher and primary writer. Over his 30 year career he has held management, marketing, and writer positions at startups, funded and high growth firms, and Fortune 500 companies.

Marc has been on all sides of the entrepreneur ecosystem as a serial entrepreneur, investor, and community organizer. Marc has been a CMO at several companies. He was Managing Director at Bay Area Entrepreneur Investments. He founded, grew, and sold RazorPop, a P2P software developer that reached over 100 million downloads.

Marc holds an MBA from the Yale University School of Management and BS in computer science from the Massachusetts Institute of Technology.

About FREEDWork

FREEDWork is the business arm of FREEDAmerica for businesses, professionals, and networkers across the world.

Business is stronger together. And even stronger when empowered. FREEDWork helps free you with knowledge and community to unleash your full personal and business potential.

FREEDWork embraces businesses new, small, and large, and the full entrepreneur ecosystem.

  • For-profit, social, and non-profit small businesses and startups
  • Business service providers, including investors, consultants, and mentors.
  • Individuals who want to work with or volunteer for these organizations.
  • Businesses that seek to reach, sponsor, do businesses with, invest in, or otherwise support our community.

Learn more at FREEDWork.com.

http://frd1.us/FWNews

Posted by Marc Freedman in Announcements, Business, 0 comments

Corporate Merger to Help Build FREEDWork

Marc Freedman, founder of FREEDAmerica, merges his CMO consulting business with Kuware, an Austin digital marketing agency. The transaction will help kickstart FREEDWork with content and marketing outreach. The press release follows.

Kuware acquires Dallas-based Power CMO to deliver local strategic, tactical, and LinkedIn marketing for lead and revenue generation.

AUSTIN, TX January 18, 2019 – Kuware, an Austin, TX ROI-focused digital marketing agency with over 30 employees, announced its acquisition of Power CMO in Dallas. Kuware expands its fractional CMO (Chief Marketing Officer) and digital marketing and LinkedIn services to Dallas-Fort Worth (DFW) with the transaction. DFW is Kuware’s first U.S. location with a direct presence outside Austin. The Dallas metropolitan economy is the fourth largest in the United States and 11th largest in the world.

Power CMO was founded by Marc Freedman and had seven employees and contractors. Marc Freedman joins Kuware to manage North Texas business, as well as serve on the fractional CMO team. Kuware fractional CMOs provide strategy and implementation leadership to clients across many corporate industries and sizes.

Marc has a long history with DFW startups. In 2001 he started and later sold RazorPop, a digital media developer. He then started The DallasBlue Business Network to serve the startup ecosystem. DallasBlue organized events for entrepreneurs and investors for over 10 years. Marc has served as CMO, mentored, and invested in numerous startups. He was Managing Director at Bay Area Entrepreneur Investments.

Kuware CEO Avi Kumar said “Our continued success has enabled us to grow our national footprint. We are pleased to bring on board Power CMO clients and staff. Marc Freedman bring a deep background with startups and funding. He is a visionary marketer and acclaimed digital marketing and LinkedIn expert with over 30 years experience.”

Power CMO CEO Marc Freedman added “Today’s marketing landscape continues to evolve online and be driven by technology. I’m excited to bring clients both old and new to Kuware, which shares this vision. Power CMO provided world-class client customer-focused strategic marketing consulting. With Kuware we can now extend those standards to tactical marketing programs. Their team of technologists and marketers enables seamless and integrated marketing service delivery for all of Dallas-Fort Worth and beyond.”

KUWARE SERVICES FOR STARTUPS

Kuware CMO and marketing programs are an ideal fit for all stages of startup development. Kuware delivers world class services at a reasonable and scalable cost with no long-term commitment.

Pre-funding: Your Kuware CMO works with you to research and contact investors; develop your business plan and presentation, market sizing, customer and sales projections; and product and launch planning.

Pre-launch: Your Kuware CMO starts building your brand, lead generation, marketing and sales funnel, and marketing automation capabilities.

Post-launch: Your Kuware CMO is your customer advocate, critical for success in today’s B2B and B2C customer-driven markets. Kuware helps you stay focused on your MVP, convert visitors and users to paying customers, and reach and organize customers and partner advocates.

Series A funding: Your Kuware CMO is ready when you are to invest in sales acceleration. Kuware guarantees ROI-focused results. The Kuware execution team can provide a full spectrum of branding, web, and digital marketing programs.

ABOUT KUWARE

Kuware is a full-service digital marketing agency with a commitment to ROI and clients across the world. The company was founded in 2008 in Austin, TX by CEO Avi Kumar. Kuware has grown to over 30 employees in Austin, Dallas, and India.

Kuware manages marketing from strategy to implementation with a specialty in digital marketing. Marketing solutions encompass a wide range of markets and client sizes from startups to Fortune 500 companies. Kuware’s programs include branding, advertising, web site development, ecommerce, content development, SEO, paid search, LinkedIn, social media, and marketing automation.

Kuware features a team of fractional CMOs (Chief Marketing Officers) with digital expertise. Own a small company or have no full-time CMO? Kuware fractional CMOs deliver ROI-focused strategic planning and direct execution at an affordable rate. Manage a larger company? Kuware fractional CMOs act as a CDO (Chief Digital Officer) or augment your CMO for key business projects.

MEDIA CONTACTS

Avi Kumar, CEO

  • (512) 364-0165
  • avi@kuware.com
  • 205 Wild Basin Rd Bldg 3 Ste 105, Austin, TX 78746

Marc Freedman, Dallas CMO

  • (972) 200-3490
  • marc@kuware.com

http://frd1.us/KuMerger

Posted by Marc Freedman in Business, Marc Freedman, 0 comments

FREED Technology – Economics and Social Good of Decentralization

In 2001 I started a Peer to Peer (P2P) company, RazorPop, that used the Internet to free media from the control of giant entertainment conglomerates and give the power of choice back to consumers.  Since the late 90s there have been waves of Internet decentralization with terms like P2P, Saas (Software as a Service), cloud computing, and now blockchains.

The utilitarian nature of technology leads to an ongoing process of creative disruption.  Accelerating returns can quickly create monopolies.  Competitors out innovate them or disaggregate the business or technology.  The market becomes redefined.  And the cycle starts anew.

Technology being evil was first attributed to Microsoft, and then in addition and more recently, Google, Apple, Facebook, and Amazon.  The evil refers to the inevitable problems of such monopolies. As the companies focus on revenues they increasingly lock in their business ecology, including customers, platform, technology, and data.  Despite their size, actual innovation slows as resources are redirected to reinforcing the market and existing products.  Both overtly and indirectly monopolies co-opt government, inhibit natural creative destruction, and crowd out actual and would-be competitors.  Economically this effect is called the monopoly rent.

Monopolies are contrary to the social good of a free and fair market, whether they’re tech or not.  It’s why technology should be freed and decentralized.

Chris Dixon has an updated take on decentralization for cryptonetworks in Why Decentralization Matters. Here is a key excerpt.

Decentralization is a commonly misunderstood concept. For example, it is sometimes said that the reason cryptonetwork advocates favor decentralization is to resist government censorship, or because of libertarian political views. These are not the main reasons decentralization is important.

Let’s look at the problems with centralized platforms. Centralized platforms follow a predictable life cycle. When they start out, they do everything they can to recruit users and 3rd-party complements like developers, businesses, and media organizations. They do this to make their services more valuable, as platforms (by definition) are systems with multi-sided network effects. As platforms move up the adoption S-curve, their power over users and 3rd parties steadily grows.

When they hit the top of the S-curve, their relationships with network participants change from positive-sum to zero-sum. The easiest way to continue growing lies in extracting data from users and competing with complements over audiences and profits. Historical examples of this are Microsoft vs Netscape, Google vs Yelp, Facebook vs Zynga, and Twitter vs its 3rd-party clients. Operating systems like iOS and Android have behaved better, although still take a healthy 30% tax, reject apps for seemingly arbitrary reasons, and subsume the functionality of 3rd-party apps at will.

For 3rd parties, this transition from cooperation to competition feels like a bait-and-switch. Over time, the best entrepreneurs, developers, and investors have become wary of building on top of centralized platforms. We now have decades of evidence that doing so will end in disappointment. In addition, users give up privacy, control of their data, and become vulnerable to security breaches. These problems with centralized platforms will likely become even more pronounced in the future.

 

https://frd1.us/Decentral

 

 

Posted by Marc Freedman in Articles, Commentary, Economics, Entrepreneurs, Philosophy, 0 comments

Content Needs to be FREED Too

We all need to show love to content creators, from artists, musicians, and other creatives to business consultants and content producers. By love, I mean money. In the past those channels were limited to mass media (buy a CD or book, listen to radio, pay for a webinar, etc.). The Internet opened – and in many cases destroyed – that world.

I was a part of that when I founded a P2P file sharing company in the early days of the Net. P2P was a social act of revolution that FREED content. It allowed individuals to seize control from the huge entertainment conglomerates. Good for the consumer. Good promotion but no revenues for the creator.

Since then the Internet has spawned new classes of services. Some like Spotify and Pandora replicate traditional experiences. But the financial trickle from streaming is not a solution for the creator.

New services like Patreon and D.rip (Kickstarter’s Patreon clone) are finally delivering on the promise of FREED content by directly connecting consumers to creators. Creators offer tiered fan levels that can cost just a few dollars per month or item. I support a number of creators like Robin Good.

But they’re just a part of the business puzzle.  They need more robust features like content management and community discussions that other services like Kajabi and Udemy provide.   But the largest obstacle to sustainable and economic FREEDom is that people still need to discover content creators outside the service. Even in a huge marketplace like Kickstarter, less than 25% of raised funds typically are sourced from Kickstarter itself.

What do you think? What have you found that is interesting? How do you support your favorite artists and businesses?

If you’re a content creator, how much time, if any, do you actively market to find new prospects? What’s working for you?

 

https://frd1.us/FREEDContent

 

 

 

Posted by Marc Freedman in Economics, Entrepreneurs, Media, 0 comments

Trump & The Tax Bill, the Present That Keeps Giving

The 2017 Tax Cuts and Jobs Act is the ‘win’ that wasn’t.  The legislation was promoted with proven lies and failures (trickle down).  It could have been fact-based and middle class-supportive.  Instead it’s a donor giveaway that transfers money from the have-nots to the already haves (corporations and the wealthy).

Lyin ‘Donald had a chance to deliver on his promise to support the people, even if it hurt himself.  Instead, to no one’s surprise, it benefits the rich, wealthy companies, and Trump.

It’s a cunningly crafted Trojan horse.  The lower and middle class  benefits are illusory.  Their tax benefits expire after a few years, while the giveaway to the rich is permanent.    When the $1.5 trillion deficit comes due the GOP already has said it’s prepared to go after social benefit programs.

A review of how much the bill benefits the 1%:

  • 25% – Promised. Trump said the bill would hurt him. So the majority of benefts would have benefited the middle class.
  • 82% – Actual bill.
  • 1oo+% – After 2025 when the middle class benefits expire.

#ThankyouTrump. You could have helped the people or even your core voters.  But you didn’t.  And a majority know it.

Instead you gave us this wonderful gift for people to remember you by.  In case they miss your hourly tweets.   It may be a win for your fellow Republican lawmakers and donors now.  But this trillion dollar giveaway will be an eternally shiny present for the Democrats at election time later this year and beyond.

 

https://frd1.us/TaxBillPresent

 

 

 

 

 

Posted by Marc Freedman in Articles, Commentary, Donald Trump, Economics, Republicans, Thank you, Trump, 0 comments

U.S. Economic Slavery Worsens

I penned the article on the Civil War below four years ago.   I asked when will we ‘make the US great again?’  and return to economic equality and a strong middle class.

Today little has changed.  Trump took that phrase for his own slogan.  His version of MAGA is a reversion to earlier times of straight white male supremacy like the Civil War era.  With Lyin’ Donald and the Republicans in control, economic slavery is only getting worse.

_____

The Civil War anew: U.S. economic slavery 150 years later

March 28, 2013

The New York Times commemorates the Civil War’s 150th anniversary with an ongoing series called Disunion.  The closed patriarchy of slaveowners clashed with the freedom and opportunity of the West.  The article Mitchel Thompson’s War by C Kay Larson documents the strong support for the war in the Union Midwest.

Slave ownership made for bad economics …

[F]uture governor Richard Ogilvy told how, as a young laborer in Kentucky, he could charge only $6 a month, lest he lose out to slave labor, which could be rented out at $75 a year.

… and bad culture.

Rev. Charles Beecher  said the question was not “ whether black men are forever to be slaves, but whether the sons of Puritans are to become slaves themselves.”

The country was growing up and recognizing the externalities of an unjust and imbalanced socioeconomic system.

Northwest Illinois farmers’ mantra became “free territories, free homesteads, and protection to free labor.”

Is it any different today as billionaire industrialists have created their own plantations of wealth, often squirreled overseas to save every last penny … where their enterprises are too big to fail … their jobs are guaranteed with golden parachutes … their adverse actions have no consequences?   Their money has bought the political power to increase their holdings at the expense of the rest of the country.  They’ve destroyed the middle class, weakened the social network, gutted job security, increased poverty, and cheapened life for those who are not privileged.

150 years ago:

[A] new Republican Party alliance was struck between Western free farmers and Eastern industrialists.

Where is the alliance, Republican or otherwise, that will break today’s slavery?

When will the technology and innovation industries meet their social obligations and join with the people to make the US great again?

Posted by Marc Freedman in Articles, Commentary, Donald Trump, Economics, History, Politics, Republicans, Resistance, 0 comments

Corpocracy: Corporate Class Warfare

Bob Cringely writes IT class warfare – It’s not just IBM. The essay embraces the complexity, nuance, and global dimensions of the self-destruction of the IT industry. He writes primarily to speak to the legions of unemployed older and previously well-paid U.S. IT professionals. But the ills discussed don’t just apply to IBM … or the IT industry. As he writes, “It is about the culture of large corporations today, not yesterday.”

Technology has become synonymous with innovation. It’s a growth engine that has transformed business and everyday life and even led to the creative destruction of a few industries. It’s telling when this poster child for capitalism is just another casualty.

Cringely calls it an issue of a new culture. But he refers to the wrong culture. It’s not the state of affairs in the boardroom. He mentions Wall Street number crunchers, CEOs pushing for short-term results, an economic depression. Such business factors, as well as CEOs both ruthless and enlightened, have come and gone over the decades.

The latter half of the 20th century had reached a social balance where the wealthy and their proxy in commerce – large companies – shared power with the government and the people. Economies were strong, workers were empowered, and the middle class thrived in an engine of increasing consumer demand that grew and benefited everyone.

That balance tipped with the rush to a fully free and open marketplace. This is the culture that has changed and created the “corpocracy“, the rise and supremacy of corporations. Externalities, real costs, consumer safeguards, social commitments, and civic responsibilities withered against the onslaught of unchecked capitalism.

The result indeed is class warfare. Under corpocracy the rich got richer and everyone else got poorer. The middle class that drove the economy dried up. Job stability, benefits, pensions, healthcare, and true middle class pay have been eroding the past few decades for IBMers … IT workers … and all Americans.

Posted by Marc Freedman in Articles, Commentary, Economics, Resistance, 0 comments